"The Association of Residential Letting Agents' latest TV campaign begins this evening with advertisement slots in the Midlands, north east and south west regions.
There will be 48 spots planned in each area to run from today and for the next fortnight. The first will be a 30-second ad this evening at around 6.45pm in the middle of the ITV Early Evening News in the Central West, Tyne Tees and Westcountry ITV regions.
Others include prime-time slots during shows including Emmerdale, Coronation Street and through the keyhole, as well as daytime appearances during popular programmes such as Jeremy Kyle, This Morning and Loose Women.
Over the two week campaign ARLA forecasts that an average of 55 per cent of the population of each area will see at least three adverts - that's equivalent of 4.1 million people.
ARLA is telling its members to make sure their branch window stickers are in place and to use the hashtag #LOOKFORTHELOGO on social media campaigns - this hashtag will be a prominent part of the TV campaign, too.
Comments
"Maybe if ARLA & NAEA spent more time on the ground actually monitoring the practices of their window sticker brigade the industry wouldnt in such a disarray"
And how do you propose they do this, clever dick This is the domain of Trading Standards, not ARLA, and they are short staffed so little gets done. ARLA/NAEA acts when it receives a complaint.
what a pointless waste of money - the advert just looks like a another agent ad.. nothing to catch landlord or tenants attention.
and as the schemes are voluntary whats the point, good agents will always be good bad agents will always be bad and a window sticker isnt going to make a blind bit of notice.
in my working week i deal with tenants who are fighting their agents for deposit returns, or 500 fees taken under false pretences and my personal favourite, charging 150+vat to reference a tenant, then deciding they looked reliable so pocketed their money and didnt bother to reference them.. and whats the common denominator yep you guessed it all these agents are big national companies with a plethora of window stickers
Maybe if ARLA & NAEA spent more time on the ground actually monitoring the practices of their window sticker brigade the industry wouldnt in such a disarray
I doubt many watching the Jeremy Kyle show will be landlords or tenants that use an agency.