Are you managing your reputation effectively?
Friday 27th July 2012
As a business owner, your reputation will be the most important thing to you. As they say, reputation is everything – an old adage, but one that has always been true.
How is reputation built? Some will say hard work, others say maintain a presence, but it is likely that all will revert back to recommendation. Indeed, reputation (good or bad) cannot be built without you being noticed and spoken about.
Look through most agents’ websites and they will speak of local reputation, service excellence, integrity and knowledge. However, if there is no substance behind these claims then this will be reflected in the amount of business they receive in the long-term: no matter how good the marketing, reputation cannot be created, it must be earned.
Reputation therefore wins business, and agents spend thousands per month on marketing, PR and advertising in order to present the right brand image, or in essence to ‘manage’ their reputation. Some of the corporates even have special departments to deal with reputation management.
However, advertising can be very costly and ineffective – you may not reach your audience, plus there are no lasting effects – and sustained advertising presence is something only a few agents can afford. The cheapest and most effective form of promotion is recommendation and reputation, but much of its effects are lost as word-of-mouth can only travel so far.
Furthermore, there are literally hundreds of thousands of homeowners searching for estate and letting agents online, but without qualitative information on the service provided many agents are losing out to rivals who may simply have a flashier website.
MeetMyAgent therefore allows agents to manage and monetise their reputation effectively by providing a platform where vendors and landlords can view independent feedback from previous clients and request valuations.
This generates direct leads are from homeowners who are looking to instruct an agent in the sale or rental of their home. And no, leads aren’t sent out to multiple agents in the same area because the consumer specifically chooses an agent based on their feedback.
But why would the consumer come through MeetMyAgent?
We are the only website in our category to be regularly used by national press as a source of information on property related matters, exposing us to literally millions of readers who could be your future clients – see www.meetmyagent.co.uk/pressroom for our latest press clippings.
This, as well as our hugely popular blog, has won us the reputation of being a credible source of consumer information that provides valuable advice on a range of property related subjects. It is only natural that a consumer looking for general advice on selling or letting their property will also be looking for local professionals to complete the transaction.
Membership costs just £25+VAT per month per branch, with discounts on 6 and 12 month packages. We provide a clear back end reporting system and our members also have access to a number of exclusive supplier discounts and free training.
So what are you waiting for? Take control of your reputation and generate more instructions by joining MeetMyAgent today!
Editorial Contact Details - Rosalind Renshaw