Win more business through recommendation

Wednesday 1st August 2012

Research by the Property Academy showed that 77% of clients would recommend their agent to a friend, yet typically only 20% of new business comes through referral – a huge gulf between the number recommending versus the number recommended.

Recommendation is the most powerful form of marketing, but time and location dilutes its impact: even if a landlord recommends you, are their friends currently letting their property and, more importantly, are they in the same geographical location as your business?

If the question to either of these questions is ‘no’ then you have instantly lost the power of this client’s recommendation, and 77% dwindles to just 20%.

If you somehow harnessed your client’s recommendation and promote it to local landlords, it would become invaluable in terms of the new business it could generate. But how do you capture this lost vacuum of recommendation?

MeetMyAgent provides an independent platform where your clients can review and recommend your services. Agents using MeetMyAgent are seeing real results through direct leads provided via our website and by using us as a reference point on valuations.

Remember, when buying goods and services only 14% of consumers trust advertising (including testimonials on a website!) while 78% would trust recommendation from a friend. The gap in recommendation means that independent community platforms such as ours are becoming ever more important in the decision-making process.

Simply asking your clients to review you will therefore ensure that the power of their recommendation is never lost – instead, its effects will be amplified to the thousands of landlords searching for letting agents on the internet.

If your clients would recommend you then harness the power of recommendation and grow your business by joining MeetMyAgent today!

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