60: Second Interview : Susie Crolla, CEO, The Guild of Letting and Management
Friday 20th July 2012
As The Guild of Letting & Management continues to expand its operation we speak to C.E.O Susie Crolla about what make them stand out from the crowd
Q: What does it say on your business card?
Susie Crolla, The Guild of Letting and Management, CEO
Q: Who is The Guild of Letting & Management?
The Guild is an association that focus on training and professional development in the residential and letting industry.
“The Guild's membership packages have been developed to both enhance existing expertise and offer practical support whenever specialist knowledge is required”
Q: How long has The Guild of Letting & Management been trading?
The Guild began training in 1996, where I have been CEO since 2005. I have seen a much greater demand for training, development and qualification in the industry.
“The agents want to be qualified”
Q: How did it all start?
The Guild was set up by five gentlemen who were all involvedin the property industry and wanted a professional body that offered support to their clients and client base. This initial idea is where the demand was created for the Guild.
Q: Why choose The Guild of Letting & Management?
I believe we know our clients really well and we have their best interests at heart. We are also very approachable which makes a great difference to them. The Guild has a real family feel and we want our clients to know that they can contact us any time and we can assist them with improving their businesses.
Q: What are your three unique selling points?
Education, BTEC qualifications, Customer Focused Support.
Q: Who do you currently work with?
The Guild works with a wide range of agents and landlords: Property Ombudsman, Touchstone CPS, Northwood, Belvoir and a lot of independent agents.
Q: How do you overcome your competitors?
The btec is one of the ways in which that it has really allowed us to develop. The Guild of Lettings brand is very well established in the industry which allows us to stay ahead of the competition.
With The Virtual Learning Environment and online training it allows us to further support are clients. We have found this to be the two biggest elements and compliment the btec really well. The Virtual Learning Environment and online training allows all learners to use the online system, which is not to replace the face to face experience it just allows us to offer more.
Q: What is your greatest achievement and what made it so special?
Creating the btec and suite of qualification is a huge achievement, and then having the ability to take it one step further with the Virtual Learning Environment online.
“The greatest achievement is watching them achieve”
Q: What do you feel it takes to be successful in the industry?
Hard work, commitment, dedication to your client base and knowing what they want.
Please register your interest here to speak with a Guild of Letting & Management representative today:-
Editorial Contact Details - Rosalind Renshaw