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Lettings agents sometimes get an undeserved kicking. Not here, obviously, but there is a view of property agents among some members of the public that is not exactly favourable.

Of course it is down to agents both as individuals and as a group to change these perceptions - and a new initiative has been launched to help them do exactly that.

Telephone answering specialist Moneypenny has launched a new campaign aimed at improving customer service and showcasing examples of how it should be done.

Estate and Lettings Agents across the UK are encouraged to get involved to highlight examples of good practice.

#ServiceFirst has been launched with Moneypenny's must-do 10 Commandments' offering advice on customer service for businesses of all sizes.

Every month from now until the end of the year #ServiceFirst will highlight each of the commandments in turn, while inviting people to use the hashtag to nominate businesses and organisations who they feel are delivering great service.

Samantha Jones, Commercial Manager Corporate and Property at Moneypenny said: "Often unfairly estate agents have a bad press and gain an unfavourable reputation. We work with hundreds of agents all of which have customer service at the forefront of their business. This is why they are so successful so we want to raise awareness of what they do and are encouraging agents of all sizes to get involved."

An #ServiceFirst judging panel will award a prize to the company demonstrating what it considers to be the best example of customer service during the year.

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