Letting agents can offer various services and, although every agent is different, most focus on tenant finding, rent collection, or full management of all aspects of letting a property. Whether they’re interacting with the tenants or the landlords, most letting agents are accustomed to taking a proactive and entrepreneurial approach to their business.

However, there are times when no matter how motivated and ambitious you are, the need to market your brand and build out your client database can feel overwhelmingly challenging or time-consuming. Tasks such as keeping track of the correspondence, making and answering phone calls, and updating the client’s list can feel almost never-ending.

In today’s busy world, it’s always beneficial to stay informed on the latest technologies. That’s why agents who want to stay on top of their game should take a closer look at business automation tools and ideas that will allow them to manage their teams more effectively, embrace social media, and run efficient marketing analyses. Read the article below to learn what you should focus on as a letting agent!

Use Email Marketing to Reach Out to More Clients  

No matter whether you specialize in property management or setting up virtual phone lines – what you need to know is that email marketing is one of the most cost-effective ways to generate leads and reach out to thousands of people in a matter of seconds. By creating an email marketing strategy and implementing it, you will be able to stay on top of your marketing efforts and expand your business in no time! Here are a few types of emails that you can focus on sending.

• Email newsletters. Emails that inform your audience about the latest news, tips, or updates about your product or company.

• Acquisition emails. Emails sent to prospective customers that are likely to be interested in your offerings,

• Retention emails. Targeted and triggered messages sent to existing customers to increase engagement, loyalty, and satisfaction.

• Promotional emails. Sent to inform an existing customer about your new or existing products or services.

Be Active on Facebook and Twitter

Social media marketing is the best way for letting agents to promote their business and reach out to more people online. If you haven’t already, you should consider creating a Facebook page or a Twitter account for your business. This way, you will be able to connect with more people and promote your brand. You can also sign up for social media automation tools, which can simplify your work quite a bit.

Automate Your Follow-up Emails 

Every day, you will have to send follow-up emails to your clients. As a letting agent, you will probably need to send hundreds of emails every month. And this means that it can take up a lot of your time if you don’t use a tool that can help you automate the process.

Several email management tools can help you effectively manage your emails and contacts. For example, if you use Gmail, you can check out FollowUpThen, a personal assistant and one of the most popular email marketing tools on the market.

Maintain a Monthly Client Database

It’s essential for letting agents to maintain a client database, as it allows them to easily identify where they can get more business from and what they should do next. If you don’t have one yet, you should get started with it right away!

A client database will allow you to keep track of important details about each of your clients, such as their name, address, phone number, and email address. If you want to, you can start using customer relationship management software and can create a customised database. It will help you get more business and increase your revenue in the long run.

Get a Good Management System for Rent Collection 

As a letting agent, rent collection is one of the most important parts of your job. However, if you don’t have a good management system for rent collection, it can become overwhelming for you and your team. That’s why you should consider implementing rent collection software for managing rent payments and deposits.

Such tools will allow you to easily collect rent online, track payments and deposits, and get more clients. Using rent collection software will also allow you to become more efficient with your time while increasing your revenue and profits. It is definitely worth looking into!

Final Thoughts

Running a letting agency is a challenging task, no matter if you are just getting started or if you’ve been doing it for years. That’s why it’s essential to find the right tools and ideas that will help you manage your work more effectively, as well as reach out to more people and get more clients.

If you are struggling with time management or just want to streamline your business, consider implementing the tips from the article above. This way, you will be able to stay on top of your game while generating more leads and increasing your revenue!