Chestertons has announced the launch of an exclusive partnership with reward currency Avios. 

The initiative – which Chestertons says is an industry first – will see the firm’s clients given the opportunity to collect Avios when instructing the agency. 

Avios is a travel rewards programme which can be collected when booking cash flights with British Airways, Iberia and other airlines, as well as on international hotel chains stays, holidays and car rental.  

Through the scheme, landlords and sellers who are customers of the British Airways Executive Club or UK Avios Travel Rewards Programme can collect one Avios for every £1 of commission they pay Chestertons for their sales, lettings or management services. 

Giles Milner, Chestertons’ Marketing Director, says he is excited to have created a partnership with a strong brand and popular reward currency. 

“Today’s consumers are faced with lots of opportunities to collect rewards when they buy products or use certain services and yet, until now, they have not been able to collect rewards for what will probably be the biggest transaction of their lives: selling or renting out their properties,” he says. 

Robert Bartlett, Group CEO at Chestertons, adds: “This exciting initiative breaks entirely new ground in our industry. We want our clients to return to us throughout their property lifecycle. Avios provides the perfect way to show our appreciation to our clients.”

Customer Director at Avios, Katy Dunn welcomes the partnership. 

“After the efforts of selling or letting a house, getting away from it all can be just the tonic,” she says.