The new chief executive of Grainger has started setting out her company’s Build To Rent strategy.
Helen Gordon has told the Sunday Times that Grainger will make significant inroads into the Build To Rent sector - a further announcement is expected later this week - and will offer tenants leases ranging from six months to three years with unspecified “rights to renew” tenancies.
She anticipates that Build To Rent will appeal not just to classic younger ‘generation rent’ tenants but to older professionals, as she calculates that the overall number of people renting privately increases from the current 4.0m to 7.2m in the next decade.
Gordon, who became Grainger CEO only three months ago, also anticipates that many other firms may be deterred from entering Build To Rent because of reputational risk.
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