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Agency withdraws publicity after complaint over portal claim

Northwood GB has withdrawn a circular following a complaint regarding a reference to Rightmove visits.

A circular for Northwood GB stated: “Did you know that between Christmas Day and the first working day in January last year Rightmove had a 195% increase in their visits to their website!!!”

A complainant to the Advertising Standards Authority challenged whether or not the claim could be substantiated.

“We contacted the advertiser who informed us the circular had been withdrawn. We told them to ensure that in future, they held robust substantiation information for any claims made in their advertising” says a spokeswoman for the ASA.