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Graham Awards


Confirmation: cost and location are key factors for tenants

The latest survey from a specialist landlord insurance firm confirms what many in the industry will have known for a long time - cost and location are the two key factors that influence property choices for more than four out of five tenants. 


The survey by Cover4LetProperty reveals that:



- 86 per cent of respondents feel cost is the determining factor when choosing a rental property;


- the same percentage say location is key;


- ease of parking and whether the property has a garden were both classed as equally important by 44 per cent of renters;


- 32 per cent rate getting on with the landlord is less important than the décor; 


- 20 per cent say pets being allowed is a key factor; 


- two per cent say accessibility is a key influencer.

Cover4LetProperty does this survey twice a year and director Richard Burgess says: “There’s been a slight shift in priorities over the last six months, with the cost and location both again being the most important consideration for prospective renters.”


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