A lettings trade body has announced a rebrand – the second organisation in the sector to do so in a matter of days.

Last week we reported that the National Landlords Association had given itself a new logo and website; now it’s the turn of the rival Residential Landlords Association.

It says that to coincide with its 20th birthday it has undergone “a total rebrand to reflect the changing landscape of the private rented sector and the dynamic attitudes of modern landlords.”

“The RLA is a very different organisation from the one we launched 20 years ago and our original logo has served us well. Always innovative, we needed to reflect the modern values of landlords and renting and the new logo makes that statement emphatically” states RLA chairman Alan Ward.

“Our mission to advise, inform, educate, represent and protect our members remains unchanged. We’re extremely proud of how much the association has grown over recent years and we want to continue evolving and welcoming new members” says Ward.

Chief executive Andrew Goodacre adds that the new branding was “part of our aim to empower better landlords and change the perceptions of landlords in the mainstream media – an ongoing battle … Our powerful and contemporary new look will make us more approachable, more powerful in campaigning and more accessible to members, politicians and academics.”