A retail executive with specialist knowledge of customer loyalty has become the new chief executive of the Residential Landlords Association.  

Andrew Dixon has worked worldwide for firms including Tesco, Boots and Procter & Gamble and was responsible for leading the Tesco Clubcard and Boots Advantage Card loyalty and insight programmes which are regarded as being amongst the most successful in the world.

Since November 2017 he has been interim chief operating officer of a supermarket chain in Africa. 

“The RLA has developed a great service for its members and this is reflected in the doubling of its membership over the last five years” says Dixon.

“I look forward to bringing some additional experience to the team which I hope will extend the offer and further grow the membership.”

Alan Ward, RLA chairman, adds: “Andrew brings a wealth of experience in gaining and retaining customers and we look forward to him applying this to the RLA. 

“It is more important than ever that private landlords have support to provide high standard accommodation and Andrew will ensure that membership of the RLA provides this to more landlords.”