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'No application fees' claim prompts complaint about agent to ad watchdog

Lancasters Estate Agents on the Isle of Wight has been the subject of a complaint to the Advertising Standards Authority over a claim about application fees.

The ASA says a complainant objected that the claim “no application fees” on Lancasters’ website was misleading, because the complainant understood fees were charged upfront.

A statement from the ASA says: “The advertiser agreed to amend their advertising so that any non-optional fees are clearly stated and to remove the claim ‘no application fee’ if one applies.”

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On that basis, the case was classified as ‘informally resolved’ by the ASA, indicating that no further action would be taken.

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