Airbnb short lets firm tries to woo landlords away from buy to let

Airbnb short lets firm tries to woo landlords away from buy to let


Todays other news


A short lets firm that describes itself as an “Airbnb management service” is launching an advertising campaign to woo landlords away from buy to let.

Nestify says it aims to encourage landlords to consider short or mid-term lets, alongside traditional long-term tenancies. 

The advertising is taking the form of bus adverts in Bath, Edinburgh and Manchester following a campaign in London last year. 

Nestify – which claims it bolsters landlords’ income by an average 30 per cent – says it is aiming at landlords who want more flexibility with their properties, who have a gap in their tenancies or are in the process of selling and want to continue to generate rental income throughout the sales process. 

The business uses that it calls “smart algorithms” to offer dynamic pricing, automatically adjusting prices in real-time, based on seasonality, competition and the number and quality of reviews.

Properties are listed across a number of platforms including Airbnb, Booking, HomeAway and TripAdvisor. 

Nestify offers services to landlords including cleaning, coordinating and scheduling repairs, vetting and in-person guest meet and greets.

The firm says the Airbnb market in the UK has grown dramatically. 

Airbnb had over 223,000 active listings in 2018. From July 2017 to July 2018, Airbnb hosts in the UK welcomed 8.4m guests into their accommodation.

 

 

Hedi Zidan, founder and chief executive at the management firm, says: “This year has been tough for landlords. Government tax reforms have pushed up prices and for many, buy-to-let is no longer the attractive investment it once was. But there are other options out there.”

 

Share this article ...

Join the conversation: Login and have your say

Recommended for you
Related Articles
Goodlord has launched products to help letting agents prepare for...
Acorn is campaigning to beef up the Renters Rights Bill...
Agents’ trade body Propertymark has congratulated shadow housing secretary Kemi...
Agents should not panic about the controversial Renters Rights Bill,...
Reeves to slash Right To Buy discount on Wednesday...
It’s been revealed by Propertymark that HM Revenue & Customs...
A regional agent says the fear of further taxes on...
Recommended for you
Latest Features
Kevin Hollinrake, who founded Hunters 32 years ago, is the...
Goodlord has launched products to help letting agents prepare for...
Letting agents keen on PropTech are invited to become members...
Sponsored Content
In an industry where compliance and client money handling are...
PropTech provider Reapit will announce the latest enhancement to its...
B-hive Block Management Partners Celebrates Major Milestone With Over 100...

Send to a friend

In order to send this article to a friend you must first login. Click on the button below to login or sign up.

No one likes pop-ups ...
But while you're here