Belvoir is launching a new TV advertising campaign on the ITV Hub, which is the ITV on-demand service.
The ad, which features Belvoir’s new strapline of ‘Property is Personal’ will be shown a predicted 400,000 times and is expected to receive 700,000 views.
The agency describes this as “a new and very exciting initiative for Belvoir, and aims to raise brand awareness and help to further establish the company as a leading property name on the High Street.”
It says political uncertainty and lack of clarity over Brexit are causing considerable anxiety about the housing market “making the timing of the advert extremely pertinent.”
The agency says it encourages people to visit the Belvoir website and contact their local agent to obtain much-needed personalised and professional advice about any decisions regarding renting or selling properties.
The firm says it’s looking at more on-demand TV advertising in the future.
You can see the existing advert below.