Zoopla says it’s now in what it calls “a clear, market-leading position” in terms of rental properties in the capital.

In a set of statistics released by the portal firm, it says it’s seen an increase in its coverage of lettings in London from 58 per cent to 71 per cent over the year to January. 

The portal, which on Boxing Day launched a national marketing campaign – ‘We Know What A Home Is Really Worth’ – says over 345 branches signed up in January alone, and compared to a year ago it’s seen across both sales and lettings a 25 per cent growth in applicant leads and a 17 per cent rise in valuation leads.

It says web traffic was driven in part by new initiatives, such as the recently launched Zooploma – a digital marketing campaign designed to support buyers and renters, which attracted 176,000 sign-ups in its first four weeks since launch.

“We’ve started the year with tremendous impact – both for our agent partners and for our business, and we are moving the needle in terms of brand preference” explains Zoopla chief executive Charlie Bryant. 

“2020 is set to be a game-changing year for us, and we look forward to partnering with more and more agents to help them realise their ambitions” he adds.