Zoopla now leading portal for lettings in London, it claims

Zoopla now leading portal for lettings in London, it claims


Todays other news
A reversal of remote working as well as attempts to...
John D Wood & Co has appointed a new lettings...
The Lettings Hub has launched a new product to help...
Proptech supplier Property Sense is looking to raise £1m in...


Zoopla says it’s now in what it calls “a clear, market-leading position” in terms of rental properties in the capital.

In a set of statistics released by the portal firm, it says it’s seen an increase in its coverage of lettings in London from 58 per cent to 71 per cent over the year to January. 

The portal, which on Boxing Day launched a national marketing campaign – ‘We Know What A Home Is Really Worth’ – says over 345 branches signed up in January alone, and compared to a year ago it’s seen across both sales and lettings a 25 per cent growth in applicant leads and a 17 per cent rise in valuation leads.

It says web traffic was driven in part by new initiatives, such as the recently launched Zooploma – a digital marketing campaign designed to support buyers and renters, which attracted 176,000 sign-ups in its first four weeks since launch.

“We’ve started the year with tremendous impact – both for our agent partners and for our business, and we are moving the needle in terms of brand preference” explains Zoopla chief executive Charlie Bryant. 

“2020 is set to be a game-changing year for us, and we look forward to partnering with more and more agents to help them realise their ambitions” he adds.

Share this article ...

Join the conversation: Login and have your say

Want to comment on this story? Our focus is on providing a platform for you to share your insights and views and we welcome contributions. All comments are screened using specialist software and may be reviewed by our editorial team before publication. Letting Agent Today reserves the right to edit, withhold or delete comments that violate our guidelines, including those that harass, degrade, or intimidate others. Users who post such content may be banned from commenting.
By commenting, you agree to our Commenting Terms of Use.
Recommended for you
Related Articles
A reversal of remote working as well as attempts to...
Lettings agents have benefited from a 19% rise in valuation...
The Renters Rights Bill turns to the House of Lords...
The BoE has come to a decision on interest rates...
The removal of temporary rent controls may make buy-to-let more...
There will be a greater emphasis on digitisation....
Recommended for you
Latest Features
A reversal of remote working as well as attempts to...
John D Wood & Co has appointed a new lettings...
Sponsored Content
With less than a month to go until the UK...
The UK government has implemented 16 financial sanctions rule changes...
The owners of the Rentman software application (for property Lettings...

Send to a friend

In order to send this article to a friend you must first login. Click on the button below to login or sign up.

No one likes pop-ups ...
But while you're here