The free to list portal Residential People is launching a machine-learning platform allowing agents to specifically target local landlords and emphasise their own websites.

Called nurturingAI, the platform will analyse lead enquiries that agents receive via their own websites and major portals, package them into postcodes and thus allow agents to run highly localised marketing campaigns.

Residential People says this means more promotion for agents’ websites “helping them compete with property portals head to head and take back control.”

The platform allows SMS and WhatsApp messaging, Email marketing, social media, web and mobile marketing.

Christopher May, Residential People co-founder, says: “We wanted nurturingAI to be an agent’s dream marketing tool, and as such, we’ve dedicated years of research and feedback from those in the industry, to create a product that we truly believe will be revolutionary to the property sector.”

The system will also score potential customers over time so that agents can prioritise consumers that are serious.

“Instead of merely relying on a one-size-fits-all approach, the nurturingAI platform will allow an agent to customise and target their marketing campaigns for landlords, renters, buyers or sellers, ensuring that the right conversations are being had with the correct people” according to a statement from the portal. 

May says his company is in talks with industry tech suppliers “and we are looking at doing some fantastic collaborations which will be announced in the next coming months.”