Agents joining one of the industry’s major trade bodies is to be offered exclusive digital marketing packs created by Starberry.

Members of The Guild of Property Professionals will be offered packs that will focus on increasing leads, improving brand visibility and will be designed with scalability in mind to ensure agents get the best ROI as their business grows.

Iain McKenzie, chief executive of The Guild of Property Professionals, says: “Digital marketing and an online presence is growing ever more important in estate agency today. The pandemic has been a catalyst for change in the industry and agents have had to adapt their marketing strategy to grow with the needs of their customers. 

“A digital presence is essential, and websites have become the new shop window for estate agency and more focus has been placed on having a strong digital footprint that will help agents win business in today’s digital marketplace.”

He adds that for over 20 years, Starberry’s decentralised constellation of talented creative tech gurus have worked closely with clients to create exceptional property brands, targeted KPI-driven digital marketing strategies, and bespoke enterprise-level websites with excellent return on investment. 

“Having a company such as Starberry within the group means that Guild members have exclusive access to specially-created digital marketing packs from an award-winning, global digital agency at a preferential rate. 

“Starberry’s digital marketing services will assisting members in driving hot leads through the use of every digital channel, with highly-creative campaigns and smart detailed reporting,” says McKenzie.

He notes that there will be three tiers of digital packs available depending on agents’ budget and digital marketing needs. 

The Starter pack would be for agents who are just getting started with digital marketing and will primarily focus on Local SEO, Google paid search and reporting. 

In addition to everything included in the Starter pack, the Growth pack is a more advanced digital marketing offering for agents looking for accelerated growth. It is designed to give a true multichannel digital marketing campaign, with enhanced results through the leverage of social media, video marketing and more advanced SEO techniques.

Lastly, the Ultimate pack is a comprehensive digital marketing offering for agents with bigger aspirations. It is an enhanced version of the Growth pack, where every digital channel is optimised and harnessed to work hard for your business while leveraging the full power of content marketing through the additional use of email marketing and blogs.

McKenzie adds that because every agency has specific needs, there will be digital marketing add-ons available, which include elements such as OnPage and Technical SEO and organic social media.