Build to rent providers are taking the lead against private rental sector homes by advertising developments as pet-friendly. 

Research by furnishings provider Manor Interiors has found that 47 per cent of the build to rent developments actively being listed state that they are pet friendly. 

The company said this is in direct response to increasing frustration felt by tenants as private landlords continually fail to adapt to the UK’s increasing desire to live with furry friends. 

After ‘pet friendly’, the second most common build to rent feature is car parking, a common feature shared by 40 per cent of the developments currently being advertised.  

A third of build to rent developments come with an on-site concierge. 

Farhan Malik, chief executive of Manor Interiors, said:  “Build to rent is increasing in popularity so quickly because it offers a truly modern renting experience. 

“After decades, if not centuries of an unchanged private rental industry, tenants are starting to kick back against the poor standards and inflexibility common among private landlords. 

“It’s clear that the build to rent industry has listened to these renter frustrations and responded by ensuring that their developments cater to the evolving expectations and needs. We see this in the fact that nearly half of build to rent developments are pet friendly, an increasingly common renter demand that private landlords have long refused to engage with.”