A letting agency comparison website is offering a free month of landlord leads - so long as agents try a Vegan diet.
Rentround insists there are no payment details required and there will be no obligation to sign up to the platform after the trial.
The platform shows landlords the different fees, performance, location and services on offer from rival agents and it claims agents on it get more leads as they get picked by 5,000 landlords using the platform each month.
Raj Dosanjh, founder, says: “Reducing meat consumption is great for lowering your carbon footprint and helping the planet, not to mention animals.
“Nearly every food outlet now caters for vegans and no doubt you’d have seen the mainstream media pushing the vegan message in recent months. I’ve been vegan for around two years now for a mixture of health and ethical reasons.
“We wanted to run this offer at the start of January, however with the country in lockdown we were uncertain of our lead volumes at the start of the year.”
He says agents wanting to take up the offer should register their firm with the platform, then email four pictures of their different Vegan meals for the rest of January.