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See It Here - Rightmove reveals its new TV advert aimed at renters

Rightmove has revealed its new TV advertisement, which it claims will reach 59 per cent of the UK during its campaign on Channel 4, All4 and the ITVHub.

For the first time, the Rightmove ad is aimed partly at renters, not just buyers.

A note to agent members of the portal from marketing director Iain Kennedy says: “Our priority continues to be driving engagement to your properties on Rightmove. This March we have already seen our busiest-ever day on site, with over nine million visits from home movers on the day of the Budget announcements.


“It's the greatest excess of demand over supply in over a decade, pushing up the average price of property, however, we're seeing early signs that the supply shortage may be easing. There was a 32 per cent increase in valuation requests made in February.

“We are finding new ways to bring prospective movers to your properties across more channels than ever before … Resonating well with renters and first-time buyers, our new advert also scored highly amongst the wider home-moving population. 

“During our research, 79 per cent of homeowners stated the advert shows that Rightmove understands the importance of finding the right home, and 77 per cent said Rightmove is the first place they’d look when moving home.”

The new advertisement comes just 10 days before the launch of the Bruce brothers’ challenger portal Boomin, which will also be the subject of an extensive TV and multi-platform advertising campaign.

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    I love the irony of a Zoopla ad slap bang in the middle of this story!

  • Algarve  Investor

    Undeniably slick and aesthetically impressive, as all Rightmove ads are, if also a little bit annoying and irritating, as most Rightmove ads also are. Has that annoying, jaunty, McDonald's style voiceover in the background.

    Still likely to be 100 times better and more memorable than the Boomin advert, though, unless they can pull something spectacular out of the bag. They do have some previous in that, with their Commisery ads hitting home (albeit for the wrong reasons for some), but they could go the way of OTM's expensive ads which were either totally forgettable or annoyed people (that Chas & Dave monstrosity still haunts my dreams!). And had no impact on brand awareness, because most people outside of property still have no clue who OnTheMarket are. Money well spent.


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