OnTheMarket has signed a 12 month exclusive commercial partnership with Canopy, the tenant referencing platform.
The partnership will enable the portal to provide agent customers with free tenant referencing, including employment and landlord references, for all tenancy applications regardless of where they were generated.
Canopy's RentPassport includes Experian credit history, adverse financial history and provides verification of identity and address along with Know Your Customer, Anti Money Laundering and other information.
The Canopy and OnTheMarket rental platform will go live in July.
This partnership follows OnTheMarket's recently announced commercial partnership with Sprift Technologies Limited to provide agent customers with free market appraisal guides.
Jason Tebb, chief executive officer of OnTheMarket, says: "Our partnership with Canopy is a direct result of feedback from our agents and is a further progression of our OnTheMarket platform.
“With the private rental sector currently estimated to comprise almost six million households in the UK and growing, this offers us the opportunity to create more leads and value for our advertisers.
“It's another step forward for OnTheMarket in providing products and services that support our agent customers and we look forward to sharing other exciting developments in due course."
And Tahir Farooqui, chief executive officer of Canopy, adds: "Our partnership will enable OnTheMarket to provide a differentiated tenant referencing solution at no cost to their agency clients, as well as generating qualified applicant leads. We believe our digital and mobile-first platform is the most sophisticated solution for everyone involved in the rental transaction and we're delighted to be working with OnTheMarket to bring this to a wider audience of agents and consumers."