A 360-degree virtual tour supplier says there’s been a 600 per cent increase in use of the technology since late 2019 - yet even after the pandemic, only seven per cent of properties to let are listed with such a feature.
The proportion for homes on sale is twice as high, at 14 per cent.
Made Snappy, which has produced the figures on the basis of Rightmove listings, says that the percentages are up from one per cent for rentals and two per cent for sales in November 2019.
“Creating a 360 tour used to be an expensive process and one that meant involving a third party to photograph the property and create the tour, with all the associated delays that entailed” according to company founder and chief executive Mark McCorrie, who says agents can now use current technology to have a high-quality tour online within an hour of setting foot into the property.
His company cites one of its clients - Kevin Hall, director of Martin & Co in Ashford, Kent - saying that with 50 to 200 leads for every rental property, he uses virtual tours on all his lettings portfolio so that he can run the business with a single negotiator, with in-person viewings becoming far more like second viewings.