Agency and real estate company JLL is going head-to-head with Airbnb after launching its own short term rentals platform.
The website, called JLL Short Stays, offers business and leisure travellers fully-serviced accommodation from just three nights through to more than 12 months.
Built with rental technology provider Lavanda, the platform already has 1,000 listings available in the UK and is planning to roll out internationally in 2022.
Sam Winnard, director at JLL, said: “JLL Short Stays offers guests a better value alternative to a hotel or serviced apartment, whilst at the same time providing exclusive access to premium urban accommodation professionally managed by the world’s most trusted blue chip operators including Greystar, Blackstone, and CA Ventures.
“This is all wrapped up in a best-in-class online booking experience to deliver a seamless digital guest experience end-to-end. We have big ambitions for our platform, and I’m hugely excited to develop it alongside our network of corporate travel bookers into a primary channel of corporate rental demand.”
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Can JLL re-invent the wheel, or will it end up being a Poundland AirBNB? If JLL can actually back the hosts rather than the guests it might stand a chance. AirBNB is known for giving away the hosts money to grifters who complain even about the most banal things.
Unfortunately, the way to grow a business is to back the customer at the expense of the provider, that way, the customers pile in and the suppliers have no choice. That's how Amazon works, that's how AirBNB works and if JLL's platform is to be serious competition and not a niche, then it will need to go down that route too.
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