Where’s Hot? Where’s Not? – new league table of tenant demand

Where’s Hot? Where’s Not? – new league table of tenant demand


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A lettings agency has identified where tenant demand is strongest right now – and where demand is lower than some agents might expect. 

The Barrows and Forrester Rental Demand Index monitors rental listings across England, taking an average demand score for each county based on which of them has the highest number of properties already let as a percentage of all rental listings. 

The analysis of all 49 English counties shows that, on average, 40 per cent of all rental properties listed on the market during the first quarter of 2022 had already been taken by tenants keen to kick off the new year in a new rental property. 

The most in-demand location is West Sussex where 69 per ent of all rental properties had been already let; close behind come Cornwall, Wiltshire, Suffolk, Bristol, the Isle of Wight and Dorset.

At the other end of the scale comes West Yorkshire where just 19 per cent of all listed rental properties has been taken by tenants.

Other areas with weak tenant demand include Leicestershire, the West Midlands, the City of London, Merseyside, Lancashire and the East Riding.

“Demand across more urban and industrialised areas of the country is still slightly more muted compared to pre-pandemic levels, while country and coastal pockets of the market continue to see very high demand” notes James Forrester, managing director of the agency. 

“It will be interesting to see how this balance shifts over the coming months as we expect that demand for rental properties across major cities, in particular, will start to build considerably.”

 

Table shows demand for rental homes in English counties as of Q1 2022 

Location 

Q1 2022 Demand % 

West Sussex 

69% 

Cornwall 

65% 

Wiltshire 

63% 

Suffolk 

60% 

Bristol 

59% 

Isle of Wight 

57% 

Dorset 

56% 

Shropshire 

55% 

Rutland 

55% 

Somerset 

54% 

Cambridgeshire 

54% 

Gloucestershire 

53% 

Essex 

52% 

Buckinghamshire 

52% 

Bedfordshire 

51% 

Hertfordshire 

50% 

Bath and North East Somerset 

49% 

Northamptonshire 

48% 

Surrey 

47% 

Herefordshire 

46% 

Kent 

46% 

Norfolk 

45% 

Northumberland 

45% 

East Sussex 

45% 

Warwickshire 

45% 

Cheshire 

44% 

Hampshire 

44% 

North Yorkshire 

43% 

Berkshire 

42% 

Cumbria 

42% 

Derbyshire 

41% 

Greater Manchester 

40% 

Oxfordshire 

39% 

Durham 

38% 

Devon 

37% 

Staffordshire 

35% 

Worcestershire 

35% 

Nottinghamshire 

33% 

Greater London 

33% 

Lincolnshire 

32% 

Tyne and Wear 

31% 

South Yorkshire 

31% 

East Riding of Yorkshire 

30% 

Lancashire 

29% 

Merseyside 

27% 

City of London 

26% 

West Midlands (county) 

23% 

Leicestershire 

23% 

West Yorkshire 

19% 

   

England 

38% 

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