A holiday lettings company says it’s the first in the industry to introduce a voluntary cap on the number of bookings it takes in key tourist areas.

Sawday’s has some 2,000 UK holiday properties on its books but is introducing a cap at 14 destinations in this country and across Europe which it describes as “at risk” from over-tourism. 

Sawday’s managing director Mike Beven says the industry must address the “huge influxes” of visitors and the subsequent “erosion” of the character of lettings hotspots.

In the UK these include the Lake District and Cornwall; in both of these locations there will be caps introduced on the three brands operated by the company – Sawday’s, Canopy & Stars and Paws & Stay.

“Over recent years, we have watched as many of the destinations that we love, across the UK and Europe, have seen their character and authenticity eroded by over-tourism” explains Beven.

“As the pandemic eases, there’s an opportunity to address the huge influxes of visitors increasing traffic, putting services under pressure and causing damage to the natural environment.

“This is a complex and multifaceted issue but one we feel that the travel and tourism industry needs to address as the current approach has no limits.

“We recognise that we are part of the problem, but also hope to be part of the solution by leading the way in taking tangible action to tackle over-tourism. 

“We know we are a small company, and our actions will not solve over tourism, but we hope we can encourage other organisations to do the same and help travellers to make more informed decisions about where and when to travel.”