Beefed Up Property Details – industry bosses back call for Material Information

Beefed Up Property Details – industry bosses back call for Material Information


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Senior figures in the agency industry have backed new guidance from the National Trading Standards Estate and Lettings Agent Team regarding more up-front information for renters and buyers.

Yesterday the NTSELAT issued the new guidance for Part A of what is to be a three-phased process to get more information released up-front to prospective renters and buyers. Part A covers information considered material for all properties, including the property price/rental price; the council tax band (or property rates information in Northern Ireland); and  tenure information (for sales).

Now industry figures have spoken up for the idea.

David Cox, Rightmove’s legal and compliance director and a former ARLA Propertymark managing director, says: “Our new fields for property listings will help agents to comply with the new material information guidelines from NTSELAT. We’ve also introduced a new glossary of terms on listings, to help home-hunters understand each of the material information terms and why they are important. Where information is not provided by the agent, a message will display on the listing telling home-hunters to get in touch with the agent for the missing information.”

And from Zoopla, executive director Richard Donnell adds: “We’re supportive of any proposals that will improve transparency for consumers when it comes to buying or renting a home. The Part A requirements for property listings are a very important step towards this. To ensure this transition to more transparency is as seamless as possible, we’ve been collaborating closely with both our customers and NTS to implement these new changes. We look forward to working closely together on the next milestone in this journey to improve consumer awareness.”

Redress chiefs have also backed the idea, with  Lesley Horton – deputy ombudsman at The Property Ombudsman – commenting: “This is very positive progress towards full disclosure of material information being embedded in property listings on the portals. By providing more material information at the point a consumer first becomes aware of a property, the less likely transactions are to fail, leading to higher consumer trust and confidence in the sector. We therefore welcome NTSELAT’s new ‘Part A’ material information guidance.”

Sean Hooker, head of redress at the Property Redress Scheme, adds: “This has been an excellent example of collaboration across the industry. Agents now have both the tools as provided by the portals and the guidance clearly laid down in this document. This will help eliminate ambiguity on what should be disclosed upfront to consumers, increase trust and reduce complaints to the redress schemes. This demonstrates a responsible industry, supporting and protecting its customers and providers in a positive way.”

The property portals have been working to include new data fields on their sites to house the additional ‘material information’, many of which are now in place. 

If these new fields are left empty by an agent, this is flagged on the listing so consumers can see what information is missing. In many cases, the fields also include a link to advice for consumers as to why that information is important and how to find it. 

James Munro, senior manager of the National Trading Standards Estate and Letting Agency Team, says: “For years, agents have been calling for clarity around the disclosure of material information and it’s brilliant to see the property industry coming together to deliver a better service for consumers looking to buy or rent a home. I’m particularly grateful to the portals for their commitment and efforts to get Part A off the ground and I hope the new guidance will help them as they support agents to make the required information available.”

The guidance can be found on a new, dedicated webpage on the National Trading Standards website, which will include all key documents published by NTSELAT as part of its material information work. 

With the Department of Levelling Up, Housing and Communities in political disarray following the Prime Ministerial crisis of last week, it’s been left to an unnamed government spokesperson to say: “The government is committed to working with the property sector to improve the home buying and selling process; supporting our mission to level up the country and create a fair housing system that works for everyone. We intend to set out our plans for the future of home buying and selling in due course, including improving the quality of upfront information available to buyers, and driving digitalisation of the residential property sector. We see this work led by NTSELAT as key to helping us drive this agenda.”

The list of material information required for Part A was announced in February this year and a further two phases are being developed. 

Part B will include information which must be established for all properties, such as utilities (and similar) where non-standard features would affect someone’s decision to look any further at that property. Part C will be additional material information which may nor may not need to be established, depending on whether the property is affected or impacted by the information.

The updated list of required Part A information can be found here. All important information about the phased changes being introduced on property portals is now available on the NTS website.

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