Young adults lie behind growing rental demand, analysis shows

Young adults lie behind growing rental demand, analysis shows


Todays other news
The government says it will, in the long term, base...
Foxtons has announced the acquisition of FleetMilne, a lettings agency...
The government has published the wording for new written statements...
The government’s new Warm Homes Plan puts the emphasis on...
One of the industry’s most respected figures has stepped down...
Boom for student lettings sector as in-person attendance resumes


Tenants’ bills are expected to hit a record £63 billion this year – and much of it is down to the so-called Generation Z demographic joining the market.

Lettings agency Hamptons says tenants across the country paid a total of £31 billion in rent during the first six months of this year, a two per cent rise on the same period a year ago.

The agency’s latest market snapshot says: “Rising rents mean the amount of rent paid by tenants has more than doubled since 2008 and has topped the 2017 peak, despite there being around 275,000 fewer private tenants than there were five years ago.”

The study highlights generational shifts in the rental market. It says as Generation Z – that’s those people born between 1997 and 2012 – become independent and lave home their rent bill will rise 10-fold compared to three years ago, leaving them paying more than Baby Boomers – the group defined as being born between 1946 and 1964.

Generation Z tenants are forecast to pay £11.7 billion in rent this year, around a fifth of the country’s total bill and a more than threefold year-on-year jump. By contrast, Baby Boomers will pay £8.9 billion in total this year, a seven per cent fall on 2021.

Meanwhile, Millennials – yet another demographic group, those born between 1981 and 1996 – paid 49 per cent as much rent as they did in 2017 as more of them bought properties.

Hamptons says: “Generation Z’s rent bill is rising at a faster pace than when the previous generation, Millennials, started to leave home during the 2008 downturn, with far fewer buying their own place. And on their current trajectory, they are likely to be paying more than Millennials within the next three years.”

It adds: “The Millennial rent bill has fallen by nearly half from 2017 as many renters between their mid-20s and early 40s bought their first home. Despite tumbling homeownership rates over the last two decades, it is likely that Millennials collectively will be paying less rent than their predecessors, Generation X by next year.”

Share this article ...

Join the conversation: Login and have your say

Want to comment on this story? Our focus is on providing a platform for you to share your insights and views and we welcome contributions. All comments are screened using specialist software and may be reviewed by our editorial team before publication. Letting Agent Today reserves the right to edit, withhold or delete comments that violate our guidelines, including those that harass, degrade, or intimidate others. Users who post such content may be banned from commenting.
By commenting, you agree to our Commenting Terms of Use.
Recommended for you
Related Articles
Propertymark boasts of political influence and media attention
One of the industry’s most respected figures has stepped down...
Knight Frank has launched an Investment desk...
Six applicants for every available rental home - Propertymark
New Propertymark figures show a continuing large gap between demand...
Number of deposits lodged with schemes drops below 100,000
Two sets of figures released this morning by Hamptons raise...
It appears Knight Frank was involved at one stage...
The mansion tax will take effect from April 2028....
The theft took place over a one year period...
Recommended for you
Latest Features
The government says it will, in the long term, base...
Foxtons has announced the acquisition of FleetMilne, a lettings agency...
The government has published the wording for new written statements...
Sponsored Content

Send to a friend

In order to send this article to a friend you must first login. Click on the button below to login or sign up.