PropTech firm Homesearch has launched technology which it claims allows every agent to offer a white-labelled search engine.

And it claims this search engine has 100 times more options than portals such as Rightmove and Zoopla.  

Homesearch says this technology took three years of development work and will “drive leads, instructions and revenue from this relatively untapped area of client service.”

The firm says that the agency industry is largely dominated by portals like Rightmove and Zoopla.

“Homesearch’s new innovation will however reduce both consumers’ dependence on portals and put the agent at the heart of the client conversation at the start of the process” the firm goes on to claim.

Giles Ellwood, Homesearch chief executive, says “By focusing on that early part of their journey, agents will start relationships, win instructions and ward off competition earlier.”

The agent not only receives an enquiry from the user but also their home address and the list of properties that best suit their needs. 

“This provides the agents with the necessary data to prospect these specific addresses and convert the lead into both a new and onward instruction” says Homesearch.

Ellwood continues: “We’re extremely excited to be the first to develop and launch a whole-market property search engine that will truly revolutionise the industry.

“Modern estate agency is all about adding value to your clients and distancing yourself from the competition by solving the real problems faced by all your clients, earlier in your process.”

He concludes: “We see this new product launch as truly disruptive. All with the core aim of unlocking increased instructions and revenue for agents – the very reason Homesearch exists.”

Some 18 months ago wearethemarket launched with the support of 28 independent firms across 53 offices in Coventry and Warwickshire accessing around 80 per cent of the available stock in the region.

And in May this year Your Place was launched by the founders of ideal flatmate, aiming at renters and the Build To Rent sector.

In 2020 Residential People was launched – a free to list portal for agents on both the sales and rental sectors, and with a commercial property sister portal.