A platform that says it wants to help reduce letting agents’ reliance on traditional portals such as Rightmove and Zoopla has received a cash boost.
Findingaplace, set up in 2020, claims to offer an alternative to the traditional portal model by eliminating the need to search.
It is free for renters and offers agents what it calls “truly affordable prices.”
It works by directly introducing prospective, pre-vetted tenants to local agents who share only suitable properties that are actually available, often before they hit the market – something that differentiates them from competitors.
Now Findingaplace has raised an addition £310,000 from 350 crowdfunding investors.
Two thirds of capital raised will go towards growing the Findingaplace team as well as raising consumer awareness, with the remaining funding directed towards platform development to enhance the customer journey and agency partner features.
So far the platform covers London only and has partner agents including Winkworth, Benham & Reeves, Belvoir and Fine & Country; the new funding will also start the process of the platform being extended to cover the whole country.
Over 22,000 tenants have registered and been connected to hundreds of agent partners throughout London.
Founder Mike Savva, ex-Carphone Warehouse, says: “We’re thrilled to have not only reached – but far exceeded our funding target, validating our longstanding belief that there is better way to connect tenants and agents together.
“We all know how tough the London rental market is and Findingaplace simplifies the process, ultimately helping more renters find their dream home whilst also making our agent partners stand out ahead of the competition to prospective landlords and retain more revenue.
“More new property portals aren’t the answer to the disappointment renters experience; in-fact the increasing number of portals actually exasperates the issue. Renters are looking for an alternative and smarter way.”