A lettings platform set up 18 months ago but under-the-radar until now claims to be the world’s first for women only - and it says existing letting agents are too pre-occupied with transactions rather than serving the customer.
The platform, Her Roomies, was set up in October 2020 and now claims over 100,000 users worldwide.
A statement from the platform says: “Letting agents are increasingly using new technologies such as online listing, video and e-signing. Covid has certainly driven the adoption of PropTech. However, that is really where the [agents’] use of technology ends.”
It says that traditional residential property rental platforms are non-segmented and are focused on transactional rentals, whereas Her Roomies offers a segmented market that will help landlords target their properties to female tenants, and is building a community to build loyalty and lifetime value rather than a one-off transaction.
The platform offers all types of properties from rooms to whole flats to co-living to student residences, offers users a flatmate compatibility tool and claims to have safety-first property verification services.
Her Roomies was founded in October 2020 by daughter and father team Chiara Fraser and Nick Fraser.
Since launching their proof of concept model in Spain for their accommodation rental platform and community for women, they have grown their community and user base and have users in Spain, the UK, Portugal, France, and the Netherlands.
The platform is currently crowdfunding on a German site.
You can see the website here.