Propertymark deal to help PropTech firm expand agent links

Propertymark has entered into a deal with a PropTech firm to help it grow in Scotland.

The partnership will see Homesearch collaborate with Propertymark on a range of initiatives, to help - in the trade body’s words - “agents unlock the power of PropTech and maximise market data to generate new leads, win more instructions and increase revenues.”

Agents can expect to be invited to a series of educational webinars and industry events, whilst the partnership will play a pivotal role in helping Homesearch grow its market presence in Scotland.

Having recently launched north of the border, Homesearch will work in tandem with Propertymark to equip Scottish agents with data tools, culminating in the Scottish National Conference event held in September.

Nathan Emerson, chief executive of Propertymark, says: “We’re pleased to venture into a new partnership with Homesearch. We want to introduce our members to a range of technology that can aid their practise and Homesearch seem to be at the forefront of data analysis to assist agents in the pursuit of those elusive new instructions.”

And Homesearch chief executive Giles Ellwood adds: “This partnership aligns one of the most important voices in the sector with one of the UK’s leading proptech businesses. We want to support the industry and help estate agents drive tangible business growth, no matter what the market conditions.”

One aspect of the partnership will be guiding agents on how to use big data to access both on and off market properties across England, Wales and Scotland – not just stock listed on portals.

Homesearch currently works with agents including Knight Frank, Hamptons and the London-focussed Kinleigh Folkard & Hayward.