OnTheMarket is introducing a range of features which it claims will make ‘serious seekers’ stand out to letting agents.

And it says some of the new functions are the idea of agents themselves.

Users now have access to OnTheMarket’s MyPlace consumer dashboard, which has functionality to help agents build client relationships, generate stronger leads and develop pipelines.

Updates include:

I’m Serious: a feature allowing users to indicate when they are serious about moving to create a more tailored search experience and help them stand out to agents when making an enquiry. Specifics include one-click lead creation, one-click WhatsApp enquiries for real-time conversations with agents, and access to enhanced local market data.

MyLists: Users can organise and save their favourite properties in multiple lists.

Collaborate with others: Consumers can invite family and friends to view and interact with saved searches, and leave private comments.

Property watch: Users can choose to receive updates on specific properties they have saved and get alerts when these are reduced in price, go under offer, or become re-available. 

Very Important Places: Users can save addresses of their VIPs to see how far listings of interest are away. Distances to saved VIPs will be displayed beneath the details of properties.

Profile badges: Badges can be unlocked by users as they complete different parts of their MyPlace profile and interact with various features of the site. These badges are designed to encourage movers to provide agents with valuable information.

OTM chief executive Jason Tebb says: “The evolution of our user offering began with the launch of a new website and since then we have maintained our commitment to building a portal that delivers for agents by optimising the consumer user experience.   

“We believe that this latest set of updates will change the way serious movers search for property and engage with agents. 

“By encouraging users to personalise their profiles via the new dashboard, this in turn provides a more qualitative approach to lead generation. When consumers indicate they are ready to move, we will let the agent know the applicant is serious which will help them prioritise their calls and emails. 

“Many of these innovations have come from our agent customers themselves. As ‘the agents’ portal’,  we are committed to acting on feedback from our members to continue diversifying our offering and explore new ways to engage consumers.”