Home Counties agency Bridges today launches Platinum Homes, which it describes as “a bespoke sales and lettings service catering to premium properties in Surrey, Hampshire, and Berkshire.”

The agency – which has over three decades of experience in the industry – says it’s “identified a distinct need for a proactive, well-connected agent specialising in the upper quartile of the market, focusing on premium, plush, sleek and unique properties valued between £1 million to £3 million and £2,500-plus pcm.” 

Platinum Homes by Bridges says it will work for customers in this niche by “prioritising pro-active engagement” rather than “passive reliance on property portals.” 

It says this means an emphasis on direct one-to-one communication; building enduring relationships and offering honest advice; maximising exposure through traditional as well as digital channels; being proactive using “traditional methods with London connections for enhanced reach”, and offering support for landlords tailored on their needs.

The agency has released a promotional video about its new service here.