The chief executive of Goodlord, the prominent PropTech supplier to the lettings sector, has been revealed as one of the 121 business figures to sign a letter backing Labour in the General Election. 

In  an open letter to The Times, Goodlord’s William Reeves is one of the signatories saying: “Labour has shown it has changed and wants to work with business to achieve the UK’s full economic potential. We should now give it the chance to change the country and lead Britain into the future.”

The signatories include 121 founders, chief executives, and former leaders at a range of financial services, retail and manufacturing firms and the timing of their letter was to coincide with shadow chancellor Rachel Reeves delivering her first major speech of the election campaign to business supporters.

Ahead of the 2015 election, 100 corporate leaders endorsed the Conservatives. One of those, Malcolm Walker – the founder of supermarket chain Iceland – will now endorse Labour instead.

Among others who have signed the letter in The Times is the TV chef and restaurateur Tom Kerridge, former Heathrow Airport chief executive John Holland-Kaye, JD Sports chairman Andrew Higginson and Wikipedia founder Jimmy Wales.

Speaking to the BBC, Work and Pensions Secretary Mel Stride pointed out that no chief executives of the UK’s very largest FTSE 100 companies were among the signatories.