An agency has issued a statement massively congratulating itself on its own social media strategy.

Fine & Country doesn’t go easy on the self-praise and says the strategy – emphasising lifestyle – sets “new benchmarks in property marketing, has become “renowned” and has achieved “remarkable success.”

Sophie Davies, head of social media and content at the agency, claims: “Our lifestyle marketing approach sets us apart from our competitors. By focusing on the lifestyle a property offers, we create a more compelling and relatable narrative for our audience. This strategy has been pivotal in our social media success.

“Short-form videos, such as Reels, TikToks, and YouTube Shorts, have been highly effective for brand awareness. Approximately 70% of users viewing our Reels are not followers when they first encounter the content. Meta’s algorithm promotes this content to non-followers, significantly increasing the brand’s visibility, reach, engagement, and follower count,.

“Our collaboration with luxury brands enhances the overall aesthetic and appeal of our videos.

“We carefully select brands that share our brand values and enhance the presentation of a lifestyle that best resonates with our audience.”

She says that one campaign has triggered a 136% increase in subscribers to the agency’s social media channels, a 142% rise in views, and a 109% boost in watch time compared to the previous year.