Hamptons has launched a new marketing campaign that highlights the ups and downs of renting a property and how a good agent can make a difference.

Using images of people climbing mountains or crossing perilous bridges, the campaign recognises that what should be a joyful and rewarding experience, is often marred by a long and challenging process.

It will feature campaign posters located across London and the South East including roadside locations, London Underground and National Rail stations and in the national press and on social media and direct mail.

Along with the campaign tag line ‘It’s a journey, we’ll get you there’, the campaign aims to show how having a good agent on hand to offer guidance and advice can make all the difference to getting to the result.

Hamptons appointed creative agency, Atomic London, earlier this year as its lead creative agency. Atomic have worked closely with Hamptons media Agency Total Media, to execute the campaign in appropriate media.

Fiona Stewart, head of marketing and PR at Hamptons, said: “We are excited to be delivering a campaign that is a new take on estate agents’ role in helping customers reach their end goal. It’s been great to work with Atomic London and Total Media to bring to life the realities most go through when buying, selling, or renting a home by metaphorically portraying how this journey can feel from our customers point of view and how we as the home experts, can offer the right support, when it’s most needed to our customers to help them reach their final destination; their new home.”

Lesley Cairns, managing director at Hamptons, added: “We have created a campaign that we hope will provide people with the reassurance that even though the journey of buying, selling, or renting a home isn’t always straightforward, we are here every step of the way to provide advice, support and comfort to those considering embarking on their property journey.”