OnTheMarket claims it’s the fastest growing UK portal since being swallowed up by a US data giant.
OTM says that in the past 10 months it’s achieved a 212% increase in traffic and a 348% growth in unique visitors.
What it calls its “internal verified data” apparently shows a 76% growth in sales leads. Additionally, total stock on site has increased by 45% while the number of listing estate agents has grown by 27%.
The rapid increase in the property portal’s traffics now makes OnTheMarket the fastest-growing in the UK with a 90% increase in total visits – the portal says this is according to data from digital platform Similarweb2.
This is compared to Zoopla and Rightmove which experienced a 9% and 1% decline respectively, OTM claims.
This all follows CoStar’s takeover 46.5m of investment committed in the first year.
There is speculation that OTM – once an agent-owned service – will be rebranded to emulate CoStar’s US property portal called Homes.
A CoStar spokesperson says: “It is hard to believe that CoStar Group acquired OnTheMarket only 10 months ago. The team has accomplished what seems like 10 years of work in this time. Our year-over-year growth speaks volumes about our commitment to delivering exceptional value to both property seekers and agents and we look forward to building on these successes and delivering superior ROI to clients.”