Industry supplier Reapit says its new suite of products aims to ‘elevate the agent’ with particular reference to the lettings sector.

At an international product launch – called Elevate ’24 – the supplier claimed the new products “represent a major leap forward in Reapit’s drive to equip agents with all the tools they need to build thriving estate agencies under one roof.”

Matt McGown, the firm’s chief product officer, says: “The real estate industry is evolving rapidly, and staying ahead of the competition requires more than just adopting new tools – it demands a commitment to constantly pushing the boundaries of what’s possible. The advancements we’ve unveiled have been developed in partnership with our customers and focused on addressing market trends. We have designed these tools to empower agents with cutting-edge technology that not only improves efficiency but also positions them as leaders in the market.” 

It says it’s responded to industry data showing an average of 19 applicants per rental property, by having Reapit Bookings streamline the process by pre-qualifying applicants: this allows prospective tenants to share their details, and thus allowing the technology to sort serious from non-serious parties. 

Elevate ’24 also announced an integration with payment platform PayProp, allowing agencies to create new tenancies, manage tenancy renewals and action contractor payments across the two platforms, all without re-entering data.

Steve Richmond, Reapit’s UK general manager, adds: “Elevating the agent so they can deliver exceptional service is what has driven our latest releases. Who you choose to trust your property with, buy or let from comes down to that personal relationship between the agent and the client, and our tech is focused on strengthening that bond. But we’re not done. The new products we have announced today are simply the next step on our journey to being able to provide property professionals with everything they need to thrive, all under one roof.”