A campaign has been launched to promote the concept of co-living.

A consultancy called Conscious Co-Living says the campaign’s aims include supporting urban regeneration and providing sustainable, high-quality, professionally managed rental homes.

Campaign organisers say they want to give local authorities, policymakers and investors the opportunity to better understand co-living and how it can meet their housing agendas. 

It adds that with the government firmly focused on growth and housebuilding, the rental sector plays a vital role in the prosperity of the UK economy, offering both an immediate solution to the housing crisis and a catalyst for economic growth. To build the homes desperately needed  in the current economic climate, increasing the supply of rental homes should be a key priority, with co-living as an important part of this picture.

The campaign will seek to bring together co-living investors, developers, operators and services providers, sharing pre- and post-occupancy data on topics including: co-living resident demographics and needs, social, economic and environmental value, supply and demand data, co-living best practices and case studies, and current challenges and barriers to developing co-living.

This data will inform an evidence-backed report which will be available to download and released, along with multimedia, during Q1 and Q2 of next year. 

A spokesperson for co-living provider urbanbubble says: “I deeply believe with the co-living community exemplars coming through (e.g. Folk coliving among others), there is a significant opportunity to meet the housing emergency we have in this country. Co-living is simply not scaling anywhere close to the trajectory we need it to across the UK. We want this piece to be a catalyst for developers to make co-living communities, local authorities to accept them in planning and institutional investors to actively target scale as they do in PBSA, BtR and other living asset classes.”