Property data platform LonRes says subscribers can now enhance listings by uploading video or reels.

The platform says a reel can form part of a listing or standalone in its own right. It adds that this means unlike the posting of a reel on a social channel it is fully searchable and remains with the listing until the agent takes it down.

LonRes managing director Anthony Payne says: “Property marketing continues to evolve, and today video reels play an increasingly important role in the promotion of a property. These short video tours, which are shared across social media platforms, aim to engage viewers with properties, the selling agent and the company for which they work.  

“The agent can choose how much information they want to share on their reel.  A property being sold off-market, for example, may be a short discrete video reel, whereas other properties may be wide-reaching in both their presentation style and content.”