The Guild of Property Professionals is celebrating a 2,000-point in its referral system.
Through this platform, Guild members have generated 2,086 referrals within the network since the start of the year, overcoming what it believes is a limitation for many agents when faced with clients with properties outside their main trading area.
Guild chief executive Iain McKenzie says: “The referral system is a prime example of how being part of a network empowers independent agents to be in business for themselves, but not by themselves. The network provides agents with allies across the country that they can work with to increase their revenue stream.
The revenue generated from the referral system alone has paid for many of our members’ annual fees and more. Every successful referral strengthens the bond between members and demonstrates the power of collective growth within our network. For our clients, it offers reassurance that they’ll receive consistent, high-quality service across regions.”
Guild members sending a referral receive a fee upon successful completion, while the receiving agent benefits from a new commission opportunity that may not have arisen otherwise.
McKenzie adds: “The system exemplifies the value of collaboration within our network. With every referral, our Members strengthen their businesses and enrich the client experience. This is the essence of The Guild – empowering independent agents with the resources, reach, and revenue opportunities of a much larger network.”
For every successful referral the Guild donates £50 to Agents Giving’s grant fund.