Zoopla has increased the visibility of agents on property listings with the launch of a new agent profile. 

The portal’s listings also now benefit from an agent carousel module which highlights similar properties that an agent has for sale, as well as the total number of properties they have listed on Zoopla. This new module is available across all devices, including desktop, mobile and app.

The portal claims this gives potential buyers a more well-rounded view of the agent who is listing the property. Agents also have the opportunity to highlight their membership in organisations like the Royal Institute of Chartered Surveyors to further enhance credibility. To create their agent profile, agents can simply update their profile via Zoopla Pro in the manage account > branch profile section. 

And consumers can now search for an agent by geography, radius, agent type and even agent name simultaneously, delivering even more tailored results. 

The page also contains helpful links for consumers like quick links to agents by location, FAQs and more. Since the launch, one in two mobile users who have visited the page have completed a search, driving more interest for agents on Zoopla’s website. 

Rich Hayes, Chief Operating Officer at Zoopla, says: “We recognise that a big part of why agents choose Zoopla is to gain additional reach and exposure for their property listings. This is why we’re doubling down on driving increased exposure for agents on the Zoopla website, which will deliver increased lead volume and quality in time. This is just the beginning of how we’re improving ROI for our brilliant agent partners, with much more to come in 2025.”