A new automated system aimed at freeing agent time, improving conversion rates, and boosting profit has been created by Agent Rainmaker guru Sally Lawson.

In cooperation with advertising expert Steve Warne the product – called Letty – is described as an AI-driven autopilot service which engages with inbound leads, nurtures them, and helps convert them into sales. 

Letty handles everything from pre-qualifying leads to booking appointments, and engaging with leads.

Warne says: “Letty … enables letting agency owners to focus on the more profitable, more impactful areas of their businesses. She can do what your staff members do – quite often in a more efficient way – which also frees them up to help you in your drive to upsell, focus on relationship management, and launch new services. 

“She’s built differently than any of our other lead generation tools and truly understands the customer journey and what needs to happen in order for an appointment to be booked and confirmed.” 

He explains that when a lead comes into the system, Letty will look for specific tags and funnels before working out which SMS or email to send, as well as the follow-up sequence of communications. And when a lead says they’re on holiday for two weeks and asks for a reminder, she does it, without fail. 

Lawson adds: “Letty will be a revolution to so many business owners who find themselves doing all of this hard and gruelling work before they actually get calls booked in. And, it’ll give them more time to focus on making more money and profit, like creating sales funnels that are specifically targeted to a landlord who’s looking to sell or whose mortgage deal is ending. 

“Yes, many think of AI as scary and potentially dangerous – and make no mistake, it can be in the wrong hands. But, in lettings, it has the potential to change everything. To ease the burden and stress-inducing workload. And unlike printing and delivering thousands of pointless and outdated leaflets for perhaps a few leads at best, it’s so cheap at just 7p an hour.” 

She states that for Letty to work, an agency must be putting themselves in front of their audience  – social media – and have their very niche funnels in place to directly address the specific pain points, needs, and wants of their target market.

“It’s not taking away the human element that makes our industry move either, as once the ‘admin’ part is done it’s all up to the sales team or owner to convert them into clients using their personable approach.”