Electronics giant Samsung wants a slice of the Build To Rent cake.

It’s to work with an installer to provide what it calls “innovative products and services for major developments and projects in the UK.” 

The partnership with Boxbuild see Samsung provide technology integrated across a range of different developments. These will include Build To Rent and Purpose Built Student Accommodation schemes in Birmingham and London, as well as serviced apartments, co-living spaces and high-end office developments in Central London. 

This is the first time that Samsung will be working with a direct supplier to the BTR and PBSA markets. 

A statement says: “The partnership with Boxbuild will enable a joint, digital-first approach to designing and creating spaces with the right connectivity and appliances built in from the start. This will improve project efficiency, ensuring they are fit-for-purpose, future-proof and set new benchmarks for quality, design and functionality. 

“Additionally, building connectivity in from the very start of a project will mean that consumers can take advantage of a full range of smart devices, appliances and automated routines. Using smart devices, they will be able to improve their energy efficiency, cutting costs, and will be able to reduce the invisible mental load of household chores utilising home connectivity.”  

A Samsung spokesperson says: “Our work together will play a pivotal role in continuing to drive technology adoption in the UK construction industry. This is particularly important as the smart technology movement continues to gather momentum thanks to increased awareness of the significant benefits that connectivity can bring to people’s lives, whether they’re at home or at work.”