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Graham Awards


PropTech - Zoopla parent firm launches transaction platform

Houseful - the company which operates Zoopla amongst other industry brands - has launched Movemnt, which it describes as “a national home transaction infrastructure for all property professionals.” 

The platform gives agents and other property professionals access to data, automated communications and digital services; it links with other Houseful services including Zoopla, software supplier Alto, new homes service Yourkeys and automated valuer Hometrack.

Movemnt claims it “increases the flow of home transactions to businesses, driving time-saving and efficiencies for all involved in the process. For agents, this means reducing the average sale time by up to 26 days, reducing fall throughs and an improved sales experience for their customers.” 


At launch, Movemnt has integrated over 70 conveyancers and brokers, while over 50 agents and housebuilders have already processed a transaction using its functionality. This is anticipated to scale rapidly in the coming weeks and months. 

Commenting on the launch, Houseful spokesperson Ric Dawson says: “Leveraging Houseful’s well-known brands to create Movemnt is truly transformational for the property industry as a whole. We already have a well-established network of conveyancers and brokers to enable a streamlined transaction and will be further building out Movemnt’s partners at speed over the coming weeks. 

“Movemnt is an open platform that anyone can join and we already have dialogues with several other CRM providers to connect Movemnt’s network to their customers.”


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