Moneypenny has launched a call-tracking service which it claims help agents identify which marketing campaigns, ads, web pages, and keywords drive phone calls.
The company claims phone calls are still one of the most valuable forms of customer engagement, and that understanding how they are generated is crucial to maximising marketing return on investment.
The service says integrating this service with agents’ existing marketing technology allows them to connect all call data to their campaigns and refine strategies. This data can be integrated into agents’ CRMs.
A spokesperson says: “Marketers no longer need to guess which campaigns are performing well. They now have the visibility to see the true impact of their efforts in real time.
“Phone calls are a critical part of the customer journey, particularly for businesses in the property industry. However, until now, tracking the source of those calls has been a challenge. Our new service allows them to optimise the most effective marketing tactics, allocate budget to the channels that drive results and help them grow.”