Propertymark has boasted of what it calls “a blockbuster year” in 2024 in terms of its members being represented at the highest levels of politics and the media.

A statement on the trade body’s website says that Propertymark’sPR team achieved 14,264 media mentions, a 123% uplift compared to 2023, which placed the body “as the leading national voice for property agents.”

Propertymark’s media reach soared to 100 billion, a 65% increase year-on-year, and its messages consistently appeared in consumer media, which accounted for 99.35% of the total reach. 

It describes this kind of exposure as vital “because boosting public recognition and understanding of the Propertymark brand and the expertise of our members is a key part of our mission as a professional body.”

Chief executive Nathan Emerson personally achieved 11,130 media hits and reached an audience of 69.2 billion, “showcasing Propertymark’s leadership in the property sector.”

For the first time, Propertymark’s media presence surpassed that of high-street lenders like Barclays, Halifax, and Nationwide, which collectively achieved 6,637 media hits compared to Propertymark’s 14,264. 

It also claims to have influenced government policy, describing itself as “a key player in shaping housing and property regulations and keeping members engaged and informed with six webinars and 10 landlord forums across the year.”

Propertymark responded to 37 formal consultations and provided evidence at five parliamentary sessions.

It also delivered 30 political briefings and attended 20 meetings with MPs and Ministers at Westminster and in the devolved administrations. 

By September 2024, in collaboration with Phil Spencer’s Move iQ consumer service, Propertymark achieved over 1.25m social media impressions, 341,048 views/downloads of media content; and 126,638 new content page views.