Rightmove, 25 years old this year, is today launching a local marketing exercise.
It’s starting with Selling Sunderland, which it describes as playful parody of glamorous property TV shows, celebrating Sunderland’s charm and local lettings and sales agent expertise.
The campaign features Sunderland reality TV personality Charlotte Crosby, who teams up with local agents to showcase the city’s appeal. They guide prospective buyers through three distinctive properties, blending expert market insights with Charlotte’s heartfelt enthusiasm for her hometown.
You can see the Selling Sunderland video here: https://www.youtube.com/watch?v=zjNOmrj4ShI
The video features local agents Michael Hodgson at Michael Hodgson, Helen Wall at Bradley Hall, and Sophie Luhr at Fine & Country.
Rightmove chief marketing officer Matt Bushby says: “Agents are the cornerstone of the property market. Selling Sunderland celebrates their knowledge and local expertise and the role they play in helping people find the right home for them. By showcasing their work in a light-hearted but impactful way, this campaign not only entertains but also reinforces the critical role of agents in helping people find their next home.”
Michael Hodgson adds: “The Sunderland property market continues to show resilience and opportunity, with strong demand for well-priced homes and steady interest from first-time buyers, families and investors alike. With the city’s ongoing regeneration projects, upcoming film studio developments, stunning seafront, beautiful beaches, and vibrant coastal lifestyle, Sunderland is becoming an increasingly attractive destination.”