Smaller PropTech brands now all known as ASG

Smaller PropTech brands now all known as ASG


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Smaller PropTech brands now all known as ASG

Alto Software Group (or ASG) – formerly the software division of Houseful – has become the standalone brand.

It now incorporates Alto, Jupix, Expert Agent, CFP and Yourkeys. 

Riccardo Iannucci-Dawson, chief operating officer of Alto Software Group, says: “This transformation reflects our commitment to delivering cutting-edge technology that drives efficiency for agents and improves their day-to-day operations. In 2025, customers can look forward to a series of upgrades across our product suite, unlocking new opportunities for agents and driving innovation in the property industry.”

Alto remains ASG’s flagship product, and the new branding retains Alto’s distinctive orange while introducing contemporary design elements, including new illustrations and photography.

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